Ernie Cote Headshot

Ernie Cote is a business owner, digital marketer, and sales leader who shares his breadth of expertise in marketing with the dental industry. As the CEO of Bullseye Media LLC, he brings a fresh perspective to the table from his background in strategic revenue generation and has helped hundreds of dental practitioners achieve their branding and practice growth goals.

His stake in providing quality service to dentists is more than just financial; Ernie maintains a personal and ethical commitment to clients and audiences that is beyond evident in the takeaways and feedback garnered from his speeches.

experienced dental conference speaker
Ernie Cote | Speaking Consulting Network

CURRENT.

Timely, relevant marketing insights.

INFORMATIVE.

Educational talks rooted in actionable strategies.

ENGAGING.

Presentations delivered in a style you will love.

experienced dental conference speaker

Engaging, relevant topics for dental practices

Choose from Ernie’s most popular topics below, or ask about customizing a presentation for your next meeting.

The Visitors to Patients Pipeline

From search engine advertising to SEO and website optimization, Ernie breaks down the nitty gritty of using the internet’s algorithms to attract consumers. Ernie enumerates the ways in which pesky web services become your ally, translating his experience in corporate revenue growth and digital marketing into a dental perspective.

Reputation Management: Ask not what you can do for reviews, but what reviews can do for you.

As briefly outlined in his, “How Negative Reviews Can Actually Benefit Your Dental Practice,” Ernie is well versed in the art of reputation management. Juxtaposing reviews with practice growth, Ernie navigates referral marketing, HIPAA, engagement, and the other tricky aspects of reputation management to best serve practices.

Content Marketing

Now obsolete, bench ads and billboard spaces have migrated to the internet, where video production, blogging, and social media management dominate content marketing. A pioneer in this new marketing age, Ernie weathered the storm of this shift in marketing and is here to share his seasoned expertise and advice.

Stop Googling Yourself

The deceivingly common-sense “Just Google it” retort gets messy, as Ernie peels back the layers of user data, browser customization, and search optimization engines that alter every inquiry you make, whether it be about yourself or others.

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How Negative Reviews Can Actually Benefit Your Dental Practice

Informed by his diverse background in digital marketing, Ernie puts a refreshing spin on online viewership and the review algorithm, pushing practices to reconsider bad reviews as constructive feedback.

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4 Tips to Engage with Patients Online While Protecting Their Privacy

Ernie outlines strategies to effectively, respectfully, and consciously communicate with patients outside the office. While he recommends face-to-face, he shares his tips in adapting to today’s virtual circumstances and how to best to protect yourself despite a growing online presence.

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What To Do When You Get A Bad Review

Ernie speaks to the preparedness, response to, and effect of a poor review. As they say, any press is good press – so anticipate the feedback and adjust!

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Dental Sleep Device is “Too Legit to Quit”: NADSM Symposium Recap

Ernie discusses his personal experience with sleep apnea and how Dental Sleep Medicine provided him a sleep-changing device, ProSumnus, that virtually eliminated his apnea-hypopnea.

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Don’t Let Fear of Feedback Paralyze Your Dental Practice’s Growth

The overlooked benefits of reviews and how to do reviews right are two grey areas for most healthcare practices – word of mouth can often be a far better advertiser. However, Ernie debunks the myth that reviews are risky and demonstrates how review systems benefit practices of all shapes and sizes.

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Ernie Cote is a Proud Member of the Speaking Consulting Network

Ernie Cote shares his vision for Real Time Collaborative Marketing with dental consultants at the Speaking Consulting Network conference.

Ernie Cote | Speaking Consulting Network

MEET ERNIE COTE

Ernie Cote Headshot B/W

For 15 years, Bullseye Media has helped over 300 dental practices get new patients and increase revenue per patient through highly effective search marketing, social media, website design and review management.

Prior to purchasing Bullseye Media, Ernie has worked on executive leadership across a breadth of companies, served on numerous boards, and is frequently consulted by companies striving to strategically expand revenue.

Ernie graduated from Baylor University in 2011, returning to school to get his MBA while raising two kiddos. Having excelled within his classes, Ernie was invited to return to Baylor and speak at lectures and events numerous times, inciting his love and passion for public speaking.

Specializing in operations leadership and customer retention, Ernie is a devoted and passionate leader who consistently maximizes shareholder value while also maintaining a happy and healthy office culture.

Ernie regularly volunteers for CASA Dallas and simultaneously leads Cyara Consulting’s sales team while managing Bullseye. In his free time, Ernie slams homers on his Varsity Gay Kickball League team, instructs advanced yoga classes, enjoys traveling far and wide, and spends time with his daughters.

Have Ernie Present to Your Dental Group!

Ernie frequently travels throughout the United States to speak at dental conferences, study clubs, and association meetings. He typically charges a nominal honorarium plus travel expenses for each engagement. Contact him to discuss a structure that fits your budget.

If you are interested in having Ernie speak at your next event, email him directly using the contact form below.

Ernie Cote Speaking

THE BULLSEYE PODCAST

Bullseye Media, LLC has kicked off its new podcast with a 5-part series on growing a successful sleep medicine practice, with special guest Dr. Mark Murphy, nationally renowned expert on dental sleep medicine and Lead Faculty for Clinical Education at ProSomnus Sleep Technologies. This series is a “must-listen” for any dental sleep practitioner who wants to grow their practice the smart way and have a positive impact on patients’ lives.

The Bullseye Podcast can be found anywhere podcasts are available! Check out our podcast page to listen or find us on your favorite app.

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CONTACT ERNIE

Want Ernie to speak at your next conference or study club meeting? Let him know!